Hi, I'm Alec, Art Director with a focus on Motion.

Art Directing and Motion Designer with a lot of VFX in the mix.

17 Years of experience
Clients: Disney, Intel, Ubisoft and more.

Core Skills

Direction
Project Management
Concepting
Design
3D Animation
3D Simulations
2D Animation
Motion Graphics
Projection Mapping
Motion Capture
Compositing
Editing

Phone: 602 883 6273
Email: alec@royalsandrogues.com

The boring stuff

Click Me for Resume

Royals & Rogues | Remote

Founder | Art Director

April 2020 – Present

Founded a creative agency, driving all aspects of business operations from client acquisition to project delivery.

Strategic Leadership: Managed cross-functional small teams (designers, animators, VFX artists) to deliver high-quality motion design and 3D animation solutions for a global client base.
Client & Project Management: Cultivated relationships with Fortune 500 and major entertainment clients including Intel, Disney, and Ubisoft. Oversaw project lifecycles, ensuring timely delivery and adherence to creative vision and brand guidelines.
Business Acumen: Spearheaded business development, including drafting SOWs, defining KPIs, and creating compelling pitch decks that secured high-value contracts.

Big Rhino | Phoenix, AZ

Sr Motion Designer | Team Lead

January 2017 – April 2020

Advanced to team lead role, overseeing and executing a wide range of motion design projects.

Campaign Management: Led the creation of comprehensive video marketing funnels, managing workflow from concept to completion.
Creative Direction: Directed the design and production of high-impact automotive and cannabis industry advertising campaigns.
Mentorship: Coached and guided junior artists on best practices and project execution.

Freelance Video Editor & Motion Designer | Phoenix, AZ & Los Angeles, CA

January 2016 – January 2017

Provided freelance video editing and motion design services to diverse clients across various industries.
Clients includeThe Arizona Diamond Backs, Tempe Music festival.

Design Works Gaming | Scottsdale, AZ

VFX & Character Animator

February 2015 – January 2016

VFX & Asset Creation: Created visual effects and digital assets for casino and mobile games, adhering to strict performance and aesthetic requirements.
Training & Development: Developed and implemented training programs for artists on character design, rigging, and animation workflows.

Richard Sales Media | Phoenix, AZ

Motion Graphic Artist

October 2013 – February 2015

Designed and produced motion graphics content for high-stakes national political advertisements and PSAs, ensuring messaging was impactful and on-brand.

DW Green Company | Phoenix, AZ

Motion Designer

November 2012 – October 2013

Project Coordination: Managed the creation and scheduling of seasonal digital menu boards and advertisements for multiple clients.
Client Relations: Served as the primary liaison between clients and digital signage distributors, ensuring smooth deployment of all assets.

Young Life Spain | Barcelona, Spain

Video Editor & Shooter

June 2010 – November 2012

Responsible for end-to-end video production, including filming footage, editing, and final delivery for multiple advertising campaigns and events.

Technical Skills

Software: Expertise in 3D motion design software including Cinema 4D, Unreal Engine, Embergen, Liquigen, Marvelous Designer, Octane/Redshift rendering engines
Adobe Creative Suite After Effects, Premiere Pro, Photoshop, Illustrator, Figma, Procreate

Specialties: 3D Motion Design, VFX, Art Direction, 2D/3D Animation, Business Development, Project Management, Team Leadership.

I am a Art Director and Founder with over 15 years of experience spanning branding, motion design, VFX, and post-production management. My proven expertise in bridging the gap between corporate objectives and creative execution, translating KPIs and SOWs into compelling visual narratives, detailed mood boards, and high-impact animations. Specializing in 3D motion design, I have managed and mentored small, high-performing teams, delivering award-winning work for major global clients including Intel, Disney, and Ubisoft. Adept at a full spectrum of design and post-production roles, from tech branding and web design to complex simulations for AAA games.

Our world is one of motion and brands should be no different, it's not enough to just have a well designed logo or product, it needs to move, video and motion is the language of the internet and brands need all their elements to be built not just for print or static ads but for a world in motion.

My skills fall into a niche of taking major and small brands and bringing them to life through motion. Handling both the design and strategy side as well as bringing said designs to life with animation in order to realize their potential in a modern marketplace.

Branding and 3D

My most recent work as an art director and motion designer.

Intel

Over the last decade, I've developed numerous projects for Intel, helping them communicate advanced, often not-yet-realized technologies to the public.

My Approach:

Discovery & Strategy: I led discovery sessions with engineers, scientists, and developers to understand new innovations. My goal was to distill the core value and differentiators that users would ultimately benefit from.
Creative Direction: Once key features were agreed upon, I conceptualized the narrative—writing scripts and designing storyboards/sketches.
Production & Delivery: I managed the entire production pipeline, including onboarding specialized talent, directing voice-over artists, animating the pieces, and completing all deliverables used for marketing, events, and showcases.

I've been directing projects for Intel Labs for almost a decade and maintaining a quarterly retainer with them for the last 5 years. I can provide references and contacts if needed.

1X

About a year ago 1X approached us to help bring a digital version of their in home robot to life. I worked with their internal engineers and my own team of specialists to realize a fully digital Neo for showing investors. Below are our renders and behind the scenes work on rigging, cloth simulations, and rendering.

EGOSOFT

"Egosoft enlisted me to art direct and animate the new, 10-second title sequence for their X: Foundations series. The challenge was to condense the game's massive, multi-galactic scope into a short, impactful intro that players wouldn't skip.

I achieved this through a minimalistic design approach, using a seamless zoom from the micro to the macro level, culminating in a striking galactic scale. The resulting animation delivered an engaging opening that successfully captured the vastness of the X universe."

I often start with "motion boards" before jumping into storyboards, this lets me know we have the right general direction, when storyboard might not communicate the tone or vibe.

Sports Templates

I'll let Ali Rahmoun the CEO of Sport Templates speak for himself on this one:
"Working with Alec and his team was a unique and friendly experience, the brand exploration and scripting phase showed me how much Alec cares about what he does and sure enough he came back to me with a video script that spoke to my target customer exactly with the tone I had in mind. When the time came to translate that script into visuals, Alec took my feedback really well despite the fact that some of it was a bit too demanding/perfectionist but he understood that details were important for my video since high quality graphics are a big factor in my product. My audience ended up loving the video and I cant wait to work again with Alec and his team."

Godfall

I've worked with Counterplay Games for over a decade as they've gone from small indie studio to releasing the PS5 launch title Godfall. Throughout the years I've use my art direction and animation skills to build logo animations, advertisements, and even game assets.

A custom high resolution armor variant build for poster renders.

Assorted Projects

2D & Motion Design

I've also worked in 2D animation and especially love bringing 2D illustrations to life with VFX and Projection Mapping techniques.

Get in touch at alec@royalsandrogues.com

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